Using Analytics to See What Converts
SEO isn't only about massive amounts of free traffic. It's also about conversion.
It's easy to get caught up watching which phrases are sending you the most traffic, and then getting bummed when you can't rank for those super-competitive, high-traffic keywords. But traffic isn't all that matters. Many times, lower-traffic phrases will convert better because they're more specific, and getting first page rankings for several of them can drive quite a few sales.
ServicesOptimizing for Local Search
If you're running a business that focuses on customers within a certain city or region, it's important to learn more about local search.
Start by including region-specific keywords in your page titles and meta descriptions. You will also want to include an address and local phone number on your pages, such as in the header or footer, so you'll show up in the local results. Finally, you will want to list yourself in Google Places and other local based sites and review networks.
Optimizing for the Right Keywords
This is a big one. It's easy to fall into the trap of optimizing for:
Global keywords, when you only offer services to local customers.
Generic keywords that attract visitors who have no interest in what you're offering.
Keywords that only bring in visitors looking for free information, not prospective customers who are interested in buying your product or service.
You must decide which of them will be those 4-5 words that will be used in optimizing the page. Choosing the right keywords is very important, because we choose for nothing some keywords that are not searched on the Internet and no one is interested in those words, but also the commonly used phrases are not good, because we get so many results that decrease your chances of stepping forward with your website. So the ideal keyword optimization should be popular, but customized. To achieve this, you should know how often that word is sought after, and how fierce the competition is.
Having Unique Title Tags and Meta Descriptions
It still amazes me when I see websites that have their company or website name as the title for every page throughout their website. It's such a damaging mistake.
Every page should have a unique title, and not just for SEO purposes. Your page titles are usually shared in tweets and used as the text when someone bookmarks your website, hence descriptive, unique titles are highly important. Differentiate the descriptions for different pages.
Using identical or similar descriptions on every page of a site isn't very helpful when individual pages appear in the web results. Wherever possible, create descriptions that accurately describe the specific page. Using site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.